We hear “we have this software and we’ve that software, but I’m not exactly sure what it does, what we get or who is using it”. For example, sellers spend cash on “extra” options with the 3rd celebration providers and have NEVER even logged into their back end to measure the efficiency. Worse than that, they haven’t even looked at a report to cross reference their CRM to see if the money they are investing is selling them extra cars. We’ve even witnessed the Dealer Principal pay for desking inside their CRM, but the gross sales desks refuse to even use it to “work” deals, not because of want, but somewhat because of knowledge. The productivity of a gross sales department immediately impacts a dealership’s backside line and performance, and being efficient has turn out to be harder than ever.
MSRP excludes the Delivery, Processing and Handling Fee. Just like you solely have one shot to make a good first impression, you only have one shot to onboard and train your people the right means. Recall challenge #1 is attrition and high turnover, which prices a dealership the speed of approximately 6-9 months price of wage. Also recall challenge #2 untrained and beneath trained showroom sales workers.